Jackalope Jamboree

Creative direction, branding, illustration, and page layout

Scope: Develop a visual identity for the annual country music festival that takes place in Pendleton, Oregon.

Jackalope Jamboree is an annual country music festival in Pendleton, Oregon. Starting in 2019, the festival has taken place in early summer, and features performances from both emerging and established country music artists. The event is hosted at the Happy Canyon Arena, a historic venue renowned for its cultural significance.